Super bowl campaign created the year Ameriquest sponsored the halftime show. (Guess who won. Yep. Tom Brady. But a much younger version of the G-O-A-T.) The top two films ran in the game itself. The last one was sprinkled around it in a much more economic fashion. The campaign (which was essentially pushing subprime lending) single-handedly brought the nation's economy to a complete halt by 2008. Sorry about that. Ask me if I'd do it again.