Campaign for the California Milk Processor Board. In order to tout the lesser-known benefits of milk (beyond just strong bones), we created a family of ailing thieves on a quest to obtain the holy grail of health: THE GLASS. We made the films first, then drafted off those for the interactive game, which broke all web records for engagement at the time. We mailed anyone who completed the quest (very hard to do) a commemorative "Get the Glass" glass. Exciting stuff, getting an actual milk glass in the mail. Sort of.
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