Starbucks. Another corporation in a long line of corporations people love to hate. For their sheer number of locations. For their prices. Even for their baristas' cup-naming techniques. But Starbucks knows they set an example for how large companies behave. On social issues. On how to treat employees. On making product. Amidst it all, that's the thing that gets the most lost. Their passion for making coffee. They always buy the best beans, from small farms around the world, and employ top roasters to coax the flavor out. As big as Starbucks is, they still have a personal approach to coffee. Which is what we tried to convey with this campaign.