Another one for the California Milk Processor Board, again touting the lesser-known benefits of milk. First we planted a story about missing cows in as many places as we could. Then followed up with films and other pieces of interactive chronicling a race of brittle-boned, generally-unhealthy aliens who happened upon a planet with a supreme being that granted a miracle elixir. We didn't win any accolades in the realm of science fiction, but the ad award shows liked it, and my partner and I got to speak at a bonafide UFO conference in Nevada. That was weird.